IDeS brochure


Instructional Design and eTeaching Services (IDeS) at Boston College had been limping along the first year on the existing¬†brand, including the brochure. After a year of rebranding major items at the department I was asked to refresh the brochure for the department’s 10 year anniversary.


I used the Boston College font family Scala Sans to replace the serif font previously used. The color palette simply used the Boston College maroon in different opacities against black and white photography of staff I had taken over my first year at the department.

My favorite part of the brochure was the fold feature¬†verbalizing two messages with one element. Upon opening the first trifold viewers are presented with¬†“We want to help you teach” and upon opening the last trifold viewers learn that IDeS wants to “help you succeed.”

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