The Graduate School of Social Work (GSSW) at Boston College approached our department, IDeS, to help create an identity for online courses. The courses would be for the PhD. program and be focused on statistics within the study of human behavior.


This was probably one of the more challenging subjects to create an identity for. The concept was so abstract, statistical analysis of human behavior, thatĀ a literal representation of anything visual was not really an option. The finalĀ language of icons for the online course can be seen at the bottom entry with the “Welcome/Syllabus/Modules” description.

The colors used are the colors already in use in the identity for GSSW. There was talk of creating a unique brand for the online course, the investigation is seen at the top entry.

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