Bottle – Product Extension


This is a product extension analysis for a hypothetical water bottle company. The investigation demonstrates the process of developing personas, gathering research data from clients, creating a value prop, gathering more market data, rapid prototyping ideas, get user feedback, observe, and analyze.

Iterate – fail – (re)iterate – repeat – Success!


I did everything including the lovely marker drawings, personas, idea generation, prototypes, and the website.

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